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  • Industry: Beverage / Brewing.
  • Revenue: US$1.76 billion.
  • Key Challenges: Supply planning done at different levels of characteristics at - Ordering SKUs and Manufacturing SKUs. As a result, de-fragmented planning data and processes.
  • Strategic  Supply Chain Goals and benefits:
    • Improve speed to market and strong partnership with Distributors channel.
    • Functional Integration - Integration between Order To Cash (O2C), Demand Planning, Supply Planning and Production planning.
    • Stream line : Plan --> Brew--> Order--> Package--> Fulfill
    • Deliver America's best seamlessly integrated Supply Chain with distributor's ordering system and its supply chain.
    • Close the company's largest negative gap to industry average in forecasting/ordering capability.
    • Improvements in packaging and pallet integrity for the distributors.
    • Remove SKU proliferation with rigorous PLM (Product Lifecycle Management).
    • Extend the supply network to suppliers, retailers and consumers.
  • SAP and Other Modules Used:
    • SAP Enterprise Central Component (ECC) 5.0.
    • SAP SCM/SNC (Supplier Network Collaboration).
    • SAP SCM/APO DP (Advanced Planner and Optimizer - Demand Planning).
    • SAP SCM/APO SNP (Supply Network Planning).
    • SAP SCM/APO PP/DS (Production Planning / Detailed Scheduling).
    • Custom Sales orders Management tools for the distributors.
    • Teradata, Webmethods, Business Objects, SAP BI.
  • Regional Scope and phases: North America and Canada. Implementation in three different phases.
  • Key Performance Indicators Improved:
    • Forecast accuracy, Perfect Order fulfillment, Customer Service, Inventory Turns.